Maiden Great Indian Travel Festival to take place from Apr 18-26, 2015

In an effort to give a boost to online holiday bookings in India, the travel industry has come together to host the first-ever Great Indian Travel Festival, which will be held from April 18-26, 2015. The Festival will witness participation from Cox & Kings, Cleartrip, MakeMyTrip, Goibibo, Yatra, Via, Google India, Jet Airways, IndiGo, British Airways, and SpiceJet, among others.

Hosted and marketed by IPG Mediabrands, the Festival will feature deals and discounts by players like Cox & Kings, Thomas Cook, Hyatt, ITC Hotels, The Leela Palaces, Hotels and Resorts, and redBus, among others, to more than 50 destinations, both within and outside India. Users will be able to get up to 50 per cent off on luxury hotels across India, discounts on cruise packages, Rs 15,000 off on holiday packages anywhere in India, and other deals and discounts on airfares, according to a release.

According to Karan Anand, Head – Relationships, Cox & Kings, “We are excited to be part of this initiative  in the midst of the peak summer season as this enables us to entice last-minute holiday shoppers with our range of domestic and international holiday packages some of which are offered at steep discounts.’’

Expressing delight over associating with GITF, Ashish Kashyap, CEO, Ibibo Group – which owns Goibibo.com and redBus.in – informed, “While Goibibo will be running exciting offers on all categories, redBus will be announcing launch of products like cricket package tours in association with Royal Challengers Bangalore. I am sure this festival will help to expand the online ecosystem and will spur people to look and book online and experience the ease and convenience of online channels.”

Saujanya Shrivastava, Chief Marketing Officer (CMO), MakeMyTrip.com, said, “GITF will serve to heighten interest in the online travel category. Travellers planning their summer holidays will find great offers and deals across different categories on one platform. We are keen to track how this influences the traditional travel planning and purchase cycle.”

Read more on TravelBiz Monitor.