Kerala Tourism eyes Australia market

5581982372111720778Around 70 leading whole salers, tour operators and travel agents took part in the two roadshows conducted by Kerala Tourism in Melbourne and Sydney last week in order to tap deeper into Australia – the state’s sixth biggest tourist market.The high-energy roadshows, held after a gap of two years in Australia, advertised the best of `God’s Own Country’ in these cities generating significant interests in both new and established offerings in Kerala, tourism officials claimed. As many as 35,244 Australians holidayed in the state in 2015 and this year’s campaign was held ahead of the official start of the tourist season in November.Tourism director U V Jose led a delegation that included representatives of 12 trade partners.”Kerala is already a popular brand in Australia.Upon seeing the surge in tourist arrivals from the profitable emerging market, both the government and tourism stakeholders were curious to better explore and exploit the potential.We hope our strong showing at these roadshows will lead to more industry tie-ups and greater tourist footfalls to Kerala,” said tourism minister A C Moideen.